“Tiger Retro Collection” will be held at Tsutaya in Daikanyama, Roppongi, and Umeda to commemorate the 100th anniversary of Tiger Corporation.

2023-06-14

Retro Pattern Revival Series, a hot topic in the Showa-era retro boom.


“Tiger Retro Collection” will be held at Tsutaya in Daikanyama, Roppongi, and Umeda to commemorate the 100th anniversary of Tiger Corporation.

“Period” June 21, 2023 (Wed) – July 4, 2023 (Tue)

Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma, Osaka), a world leader in thermal control technology, will hold the “Tiger Retro Collection Celebrating 100 Years of Tiger Corporation” from June 21 to July 4, 2023 at Tsutaya stores in Daikanyama, Roppongi and Umeda, to commemorate the launch of the Retro Pattern Revival Series, the 100th anniversary model of the company.

In the 1970s and 1980s, floral and striped household items became a staple in the home, matching the needs of people who wanted to enjoy life more in the midst of economic growth. Colorful and pop colors and patterns added color to the daily dining table. The theme of the collection is “colors and patterns that make your heart dance on the dining table, The collection will display a total of 15 items from the new Retro Pattern Revival Series, along with retro sundries and books that recall the Showa period.

The Retro Pattern Revival Series is sold exclusively through the official Tiger online store (*1,2), so we have decided to hold this collection in response to the requests we received at the time of pre-order sales to see the products in person. (*3) The only opportunity to see the products in person is currently planned for the exhibition of this collection. We hope you will welcome the nostalgic yet somehow new “floral” and “striped” home appliances and vacuum cleaners into your daily life.

*1 Vacuum Insulated Stainless Water Boiler “Push Lever Type” PWO-T120 with Orange Stripe is scheduled to be released on August 21, 2023.

*2 Our official online store
Tiger Online Store https://www.tiger-corporation.com/ja/jpn/feature/retro-series/
Tiger Corporation Rakuten Market Store https://www.rakuten.ne.jp/gold/tiger-online/
Tiger Corporation Yahoo! Shopping Store https://shopping.geocities.jp/tiger-online/
Tiger Online Shop au PAY Market Store https://plus.wowma.jp/user/43204611/plus/
Tiger Corporation Amazon store https://www.amazon.co.jp/stores/page/63ACEF47-D558-41F4-9644-6419EC3395C5

*3 This collection is for product display only and cannot be purchased inside Tsutaya. Please purchase the products at Tiger’s official online store.

Daikanyama Tsutaya exhibition image

The 100th Anniversary Retro Pattern Revival Series includes a total of eight items: a rice cooker with a retro look, a hot plate, a steamless electric kettle, a VE electric vacuum bottle, as well as Tiger’s original vacuum insulated products—a stainless water boiler, two types of vacuum insulated bottles, and a vacuum-insulated food jar.

Since the announcement of the Retro Pattern Revival Series in April 2023, people have been saying, mainly on social networking sites, “I miss it. We had flower-patterned pots and electronic jars at home.” The floral pattern reminds me of my childhood.” I feel like I’m back in those days and want to use it again.” I want to use it again.

The bright and vivid poppy pattern was designed by Tatsuo Sekidome, a leading textile designer, and was very popular during the heyday of floral patterns in the 1970s, when sales depended on the quality of floral patterns. The orange stripe pattern appeared in orange, green, red, and other colors in the late 1970s, when there was a demand for cookware that would make kitchens and dining tables rich, colorful, and attractive spaces.

For this collection, we will be distributing a limited number of poppy-patterned book covers, since it is being offered at Tsutaya. Please enjoy the atmosphere of that time in the Showa era.

Outline of Tiger Retro Collection in commemoration of the 100th anniversary of Tiger Corporation

Period: June 21, 2023 (Wed) – July 4, 2023 (Tue)

Location:

  • Daikanyama Tsutaya 3, 1F Cuisine floor
    (17-5 Sarugakucho, Shibuya-ku, Tokyo / Hours: 9:00 – 22:00)
  • Roppongi Tsutaya 1F, in front of the entrance
    (6-11-1 Roppongi Keyakizaka Dori, Roppongi Hills, Minato-ku, Tokyo / Business hours: 9:00-23:00 on 1F)
  • Umeda Tsutaya Showcase
    (3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture, Japan / Opening hours: 10:30 – 21:00)

Find out more https://store.tsite.jp/portal/event/cooking/34062-1637410605.html

Tiger Retro Collection exhibition lineup in commemoration of the 100th anniversary of Tiger Corporation

Jar Rice Cooker [炊きたて] JNP-T055

Poppy

Orange Stripe

With only one switch button and two lamps (rice cooker/heat retaining), this simple electric 3-go rice cooker is reminiscent of the Showa era in that it’s compact in both function and shape.

Designed to cook white rice exclusively, this device cooks the rice for about 30 minutes (at full capacity) before automatically switching to the keep warm lamp, and after about 15 minutes of steaming, the rice is ready to be served. The compact body is equipped with a cord-reel type power plug for easy storage.

Product Page: https://www.tiger-corporation.com/ja/jpn/product/rice-cooker/jnp-t/

Hot Plate [Dining Plate] CRL-T 100

By using the 46-mm deep pan, you can also enjoy pan-fried dishes, such as paella and cheese fondue. It’s equipped with a triple-U heating element that prevents uneven heating, allowing you to cook dishes like pancakes perfectly.
*Grill plates and bowl plates are also separately available.

Product Page: https://www.tiger-corporation.com/ja/jpn/product/others/crl-t/

VE Electric Vacuum Bottle PIL-T220

In 1980, the first Tiger electric water boiler was born. Although electric water boilers featuring floral and striped pattern have been available since that time, this revival series features the energy-saving features of Tiger electric water boilers that have continued to evolve since the Heisei era, such as the VE Vacuum Bottle Structure that provides superior heat retention through the use of a vacuum insulation layer on the side of the container, and the “Energy-Saving Course” that automatically lowers heat retention by five degrees if the water is not used for more than two hours.

Product Page: https://www.tiger-corporation.com/ja/jpn/product/waterheater/pil-t/

Steamless Electric Kettle PCK-T060

The kettle boils a cup of water (approx. 140 mL) quickly in just approx. 45 seconds, which is the time taken after the switch is turned on before it finishes boiling automatically. (*1) In addition, the “steamless” structure prevents steam from being released, the lock function structure (*2) minimizes hot water leakage if the kettle is tipped over, and the handle that you grip when pouring is coated with an antibacterial finish for safety and peace of mind.

*1 The boiling time was tested at rated power consumption for one 140 ml cup of water with water and room temperatures of 23°C. Based on findings on household electric kettles as of April 2023.
*2 Hot water may flow from the spout and cause burns if the main unit is tilted or tipped over, even when the dispense lock button is pressed.

Product Page: https://www.tiger-corporation.com/ja/jpn/product/kettle-pot/pck-t/

Vacuum Insulated Stainless Water Boiler [Push Lever Type] PWO-T120

The revival series model is made of vacuum-insulated stainless steel. Compared with glass vacuum bottles, the stainless-steel pot with a double-walled vacuum structure is compact and eliminates worries about damaging the inner bottle by directly putting ice into it. With a wide opening of about 7.5 cm, large ice cubes can be dropped into it easily, and you can fit your hand all the way in, allowing you to wash it thoroughly. The lid can be removed with a single motion of pushing the open/close lever.
* The orange stripe pattern will be available August 21, 2023.

Product Page: https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/pwo-t/

Vacuum Insulated Bottle MMP-T020 (200 mL Size) / MMZ-T035 (350 mL Size)

Our company’s history began in 1923 with the water bottles made by the Torajirushi (Tiger) Vacuum Bottle Company. Over the past century, we have continued to drive the evolution of our bottles in many ways, such as by switching from glass to stainless steel, as well as by reducing the weight and improving ease of cleaning for personal bottles, which have become more common for people to carry around due to increased environmental awareness.

This product features Super Clean Plus on the inside of the bottle to prevent stains and odors from sticking to the bottle. It features a mug-like “rim for smooth drinking” with the upper part curled.

Product Page:
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mmp-t/
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mmz-t/

Vacuum Insulated Food Jar MCL-T030   *Only available in the poppy pattern

It features a wide opening with a diameter of about 7 cm and a round bottom that makes it easy to scoop out and eat pieces with a spoon.

The smooth and lustrous Super Clean finish is applied to the inner surface of the cup, preventing stains and odors from sticking. The vacuum-insulated structure maintains the temperature of its contents, keeping your food delicious for long periods of time.

Product Page:
https://www.tiger-corporation.com/ja/jpn/product/vacuum-insulated-products/mcl-t/

For details and purchase of Retro Pattern Revival Series, click here.

https://www.tiger-corporation.com/ja/jpn/feature/retro-series/

Controlling temperature, creating a brighter future. Watch it now – 100th anniversary statement movie!

Cold? Warm? Just right?
Even a tiny temperature change can give our hearts comfort and strength.

From family gatherings to exploration of space,
a temperature change of a single degree
can open our eyes to life more precious.
Tiger Corporation has been in business for 100 years.
Now, we are looking forward to the next 100 years.

100th anniversary statement movie
Japanese : https://youtu.be/ojs_gKjj118
English : https://youtu.be/Z-s6dZrX53g