An upgraded version of the ご泡火炊き Series will be launched on Friday, June 21, 2024.

2024-05-15

Strong Performance by the ご泡火炊き Series, a Tiger Top-Three Rice Cooker Model
The total sales proceeds increased approximately 120% over the previous year, and since the launch in 2019, sales have increased approximately 4-fold!


Striving for even greater heights, an upgraded version of the ご泡火炊き Series will be launched on Friday, June 21, 2024.

Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, will launch the ご泡火炊き series of rice cookers on Friday, June 21, 2024. The ご泡火炊き series of rice cookers are a result of our efforts to achieve ideal cooking techniques. They are designed to bring out the bold sweetness and flavor of the rice by applying high heat produced in the ceramic inner pot. The fine bubbles generated in this inner pot also help to preserve the fluffiness and springiness of the rice. Used only in the flagship models and other top-of-the-line Tiger rice cookers, this method of cooking rice was developed with a meticulous focus on achieving the best possible rice flavor. In the 2023 fiscal year, total sales of the ご泡火炊き series increased by more than 120%*1 compared to the previous year. Since the launch of the series in 2019, the lineup has been expanded. Total sales of the entire ご泡火炊き series has grown to over four times the figures from the initial launch*2, demonstrating a sharp rise in popularity.

The top-of-the-line 土鍋ご泡火炊き JRX-G100/G060 models feature an upgraded version of the authentic ceramic inner pot, a component that serves as the cornerstone for this type of rice cooker. In a Tiger first, the bottom of the ceramic inner pot has been infused with volcanic ash, which boasts excellent thermal retention properties. Combined with the 300°C double-layer IH structure, which has enabled the highest temperatures*3 in Tiger history, the resulting high heat produces a synergistic effect. Moreover, the glaze applied to the authentic ceramic inner pot has been modified to enhance the far-infrared effect. In addition to the high heat and bubbling effect inspired by donabe, the authentic ceramic inner pot has also been designed to effectively transfer even more heat to the rice, resulting in springy grains of rice with a deep, sweet flavor reminiscent of rice cooked in a top-class ryotei restaurant.

The premium-lite model, the 土鍋ご泡火炊き JPL-T100, uses an authentic ceramic inner pot just like the top-of-the-line model. As a result of high temperatures of about 250°C*4, the far-infrared effect, and gentle foam produced in the ceramic inner pot that envelops the rice, the rice cooker produces fluffy donabe rice characterized by its sweetness and umami. A new scorched rice option (white rice/mixed) has been added as a function, allowing you to enjoy freshly cooked rice according to your own preferences.

The top-of-the-line models, the ご泡火炊き JRI-A100/A180, feature a heat sealing ceramic coating on the inner pot to increase the heat and far-infrared effect. Though the pot is made of metal, these features allow the rice cooker to produce rice with a level of sweetness comparable to rice cooked in donabe. This fully-redesigned model is equipped with a solenoid multi-level pressure mechanism to cook rice with more delicate pressure control, which allows you to enjoy rice that has been cooked to a texture in which each grain of rice is distinct. Furthermore, this model only requires you to clean two parts, instead of three. The newly developed ball-less flat inner cover is easy to wash after use and is designed for convenient daily maintenance.

At Tiger Corporation, we have been cultivating heat control technology over many years. We have also developed ideal cooking techniques that can only be achieved using ceramic inner pots. As a result, we are able to deliver the delicious taste of donabe rice to your dining table, thereby contributing to spreading joyous harmony throughout the world.

[The ご泡火炊き Series Rice Cookers]

Product nameProduct numberColor patternsSuggested retail priceRelease date
Ceramic Inner Pot Pressure IH Rice Cooker “炊きたて” 土鍋ご泡火炊きJRX-G060/G100Ebony Black “KG”, Ivory White “WG”Open price*June 21, 2024
Ceramic Inner Pot Pressure IH Rice Cooker “炊きたて” 土鍋ご泡火炊きJPL-T100Ebony Black “KG”Open price*June 21, 2024
Pressure IH Rice Cooker “炊きたて” ご泡火炊きJRI-A100Matte Black “KM”, Matte White “WM”Open price*June 21, 2024
Pressure IH Rice Cooker “炊きたて” ご泡火炊きJRI-A180Matte Black “KM”Open price*June 21, 2024

*For open-priced products, there are no suggested retail prices.
*1 Sales proceeds for the ご泡火炊き Series for the period from April 1 of the same year to March 31 of the following year (based on our research).
*2 Sales proceeds from 2019 and 2023 for the ご泡火炊き Series for the period from April 1 of the same year to March 31 of the following year (based on our research).
*3 When using the JRX-G100 to cook 4 rice cups using the White Rice setting in Grainy mode with the heat set to High. This is the temperature of the bottom of the exterior of the inner pot (based on our research). With the JRX-G060, the temperature can reach approx. 250°C.
*4 When using the JPL-T100 to cook 5.5 rice cups using the White Rice setting in Grainy mode with the scorched rice option. This is the temperature of the bottom of the exterior of the inner pot (based on our research).

Product Introductions

Premier Models [土鍋ご泡火炊き JRX-G100/G060]

Cooking refined rice of first-class ryotei quality using techniques only possible with a ceramic inner pot

The 土鍋ご泡火炊き JRX-G100/G060 are the premier models of the ご泡火炊き Series. Thanks to levels of high heat and gentle bubbling that can only be achieved in ceramic pots, these rice cookers produce rice in its ideal form—refined and full of flavor, like the donabe rice served in top-class ryotei restaurants.

This new product features an upgraded version of the authentic ceramic inner pot, which is a key feature of this type of rice cooker. In a first for Tiger, “Shirasu Balloons,” which are made from volcanic ash mined from Shirasu-Daichi, were infused into the heating element on the bottom of the pot using a special mixing technique. The addition of materials that have high heat retention properties and are highly compatible with the heating element maximizes the effect of the 300°C double-layer IH structure*3, which has achieved the highest temperatures in Tiger’s history. In addition, we developed a new kind of glaze to apply to the pot. It contains iron, cobalt, and other components that enhance the far-infrared effect. The authentic ceramic inner pot has also been designed to effectively transfer heat to the rice, resulting in springy grains of rice with a deep, sweet flavor. Compared to the previous model, sweetness and springiness have increased to 108.5%*5 and 105%*6, respectively. In addition, the “rice bin humidity control” function, modeled after the air and moisture control properties of wooden rice containers known as ohitsu, increases the amount of air fed into the chamber compared to previous models, improving the heat retention quality. The level of humidity control is similar to that of the wooden rice bins used in ryotei restaurants. As a result, odors and yellowing are prevented, preserving the delicious flavors of freshly cooked rice.

This premium model rice cooker demonstrates how Tiger has gone above and beyond in its 101st year, showcasing its commitment to the pursuit of delicious flavor using authentic ceramic inner pots.

Temperatures of up to 300 degrees, the highest ever heat in Tiger history

Upgraded ceramic inner pot with enhanced far-infrared and heat retention [NEW]

Enhanced “rice bin humidity control” [NEW]

Premium-Lite Model [土鍋ご泡火炊き JPL-T100]

High temperatures of approximately 250°C*4 and the far-infrared effect make the rice sweet, delicious, and fluffy.

In the premium-lite model, the 土鍋ご泡火炊き JPL-T100, the rice is cooked in the ceramic inner pot at high temperatures of approximately 250°C*4 to bring out the natural sweetness and umami of the rice for you to savor. As with the top-of-the-line models, a newly developed glaze has been applied to the ceramic inner pot, producing a far-infrared effect that results in fluffier rice. In addition to the Special Small Amount Cooking function that allows you to cook fragrant rice in small batches, and the three different cooking functions (white rice only) that allow you to select the consistency and texture of the rice, this new model is also equipped with a new scorched rice option (white rice/mixed). Not only does this allow you to cook the best rice for the occasion, but it also makes it easy to unlock the true joy of using a ceramic inner pot—the scorched rice.

Multi-stage pressure mechanism to bring out the sweetness of the rice

Upgraded ceramic inner pot with enhanced far-infrared effect [NEW]

The scorched rice option, the hallmark of a ceramic inner pot [NEW]

*5 The sugar reduction effect of the JRX-G100 was compared with that of our previous product, the JRX-T100 (2023 model), when cooking 4 rice cups using the White Rice setting in Standard mode with the heat set to Medium. (Based on company research.) [Sugar reduction] JRX-G: 64 mg; JRX-T: 59 mg
*6 Comparison between the JRX-G100 and our previous product, the JRX-T100 (2023 model). Results when cooking 3 rice cups using the White Rice setting in Standard mode with the heat set to Medium — JRX-G: 6116.9 J/m3; JRX-T:5802.88 J/m3

Product Introductions

Premier Model [ご泡火炊き JRI-A100/A180]

Far-infrared 9 layer oven-effect ceramic-coated inner pot“Solenoid type Multi-level pressure mechanism” [NEW]
UMAMITSUBUDACHI rice cooking programTSUBUDACHI keep-warm program
“Small Portion and Quick” setting“Frozen Rice” setting
“Brown Rice GABA” setting [NEW]Cooking setting
Ball-less flat inner cover [NEW]Only 2 parts to clean [NEW]

The ご泡火炊き JRI-A100/A180 are popular models that feature high functionality, which enables a variety of delicious ways to prepare rice, combined with easy cleaning for a convenient experience. Featuring a heat sealing ceramic coating, this far-infrared, oven-effect nine-layer inner pot enhances the heat levels and the far-infrared effect. This enables it to cook rice with a level of sweetness comparable to rice made in a ceramic donabe, despite the fact that the pot is made of metal. This fully-redesigned model is equipped with a newly developed solenoid multi-level pressure mechanism to cook rice with more delicate pressure control, enabling it to cook rice to an ideal texture in which each and every grain of rice is distinct.

In addition to the Frozen Rice setting that reduces stickiness when defrosting, the Small Amount and Quick setting that allows you to cook a bowl’s worth (half a rice cup) of rice in as little as 15 minutes*7, and the Cooking setting that allows you to prepare various dishes in the rice cooker, this model is equipped with a new option to increase the amount of GABA in your rice, which is said to be effective in reducing anxiety and stress*8.

Furthermore, the pressure mechanism has been changed to reduce the number of parts that needs to be cleaned from three to two, and the inner cover has been upgraded to a ball-less flat structure to reduce cleaning time. The inner cover is dishwasher-safe. Because rice cookers are appliances that are used daily, we aimed to achieve the ideal balance between flavor and convenience.

*7 Only rice cookers with a capacity of 5.5 rice cups can be used to cook amounts as small as 0.5 rice cups. *Rice cookers with a capacity of 10 rice cups can be used to cook at least 1 cup of rice and it takes about 17 minutes to cook 1 cup of rice. The time required for cooking may vary depending on the type of rice and room and water temperatures. (Based on our research)
*8 The effect varies among individuals depending on the amount and timing of intake and is not always guaranteed.

High heat and fine bubbles through “Gohobi-Daki”

Solenoid multi-level pressure mechanism [NEW]

Ball-less flat inner cover [NEW]

Only two parts to clean [NEW]

Brown Rice GABA setting [NEW]

Commercial Overview

Title: “炊きたて” The Crown Jewel of Rice Cookers
Starring: Naomi Watanabe
Broadcast regions: Kanto, Kansai, Tokai, Fukuoka, Hokkaido, etc.
Premiere date: June 21, 2024 *A video of the commercial is available on Tiger’s official website starting today.
Commercial video (15 seconds): https://youtu.be/JnqFS0lPM5Y

Commercial Highlights

The 炊きたて brand of rice cookers has a history of over 50 years. The multiple award-winning ご泡火炊き series of 炊きたて rice cookers is without a doubt the “crown jewel of rice cookers.” The rice cooker’s status as crown jewel is reflected in the grand and mouthwatering “crown jewel + eating scene” starring Naomi Watanabe. Naomi was impressed by the sweetness and firmness of the rice as she took generous bites rice in the dynamic scene featuring an artistic representation of the high heat of the ceramic pot and the bubbles that envelop the rice. You won’t want to miss the luxurious way she eats or the animated facial expressions she makes as she confidently showcases the ご泡火炊き.

Storyboard: “炊きたて” The Crown Jewel of Rice Cookers (15 sec.)

NA) 大火力は甘さだ

NA) 泡はハリツヤだ

渡辺さん) まさに、ごほうび

NA) これが、ごはんの王道

♪S.L) タイガーご泡火炊き 炊きたて

NA) 王道

Actress Profile

Naomi Watanabe
Born in Taiwan in 1987 and grew up in Ibaraki Prefecture, Japan.
She made her debut as a comedian in Japan in 2007, rising to stardom with her dance performances.
In 2016, she toured New York, Los Angeles, and Taiwan, generating a great deal of attention. In 2019, she started living in two different locations, Tokyo and New York. In April 2021, she moved her home ground to New York.
With over 10 million followers on Instagram, she is very active in her career as an entertainer, having worked extensively in fashion brand production, acting, and commercials.

Commercial Credits

Creative Director & Planner: Koji Ando, Hakuhodo
Creative Director & Copywriter: Mutsumi Bando
Art Director: Testuro Jozaki, Token
Planner: Emiko Yano, Hakuhodo
Agency Producer: Masaru Tsuiji, Hakuhodo
Business Design: Makio Ryusui, Hakuhodo
Business Design: Koji Sawada, Hakuhodo
Producer: Minori Nagai, Hakuhodo Productʼs Inc.
Director: Takashi Okada, Okada Office
Cinematographer: Tomoko Shimamura, Hakuhodo Productʼs Inc.
Light Technician: Yoshiyuki Morishita, MIKOSHI
Food Stylist: Nami Iijima, 7 days kitchen
CG: Yoshifumi Sadahara, MARK
Editor: Reika Yugeta
Compositor: Masaki Sakazume, Flake
Music: Tokio Noguchi, Aozora
Stylist: Miki Aizawa, Lucky Star
Hair & Makeup: Asami Nemoto

Product Image

Ebony Black “KG”, Ivory White “WG”

JRX-G060/G100

Product page
https://www.tiger-corporation.com/ja/jpn/product/rice-cooker/jrx-g/

Matte Black “KM”, Matte White “WM”*JRI-A100 only

JRI-A100/A180

Product page
https://www.tiger-corporation.com/ja/jpn/product/rice-cooker/jri-a/

Product Specifications

Product nameCeramic Inner Pot Pressure IH Rice Cooker “炊きたて” 土鍋ご泡火炊きCeramic Inner Pot Pressure IH Rice Cooker “炊きたて” 土鍋ご泡火炊きCeramic Inner Pot Pressure IH Rice Cooker “炊きたて” 土鍋ご泡火炊きPressure IH Rice Cooker “炊きたて” ご泡火炊きPressure IH Rice Cooker “炊きたて” ご泡火炊き
Product numberJRX-G060JRX-G100JPL-T100JRI-A100JRI-A180
Suggested retail priceOpen price*Open price*Open price*Open price*Open price*
Maximum power consumption (W)7501080108012101340
Maximum cooking capacity (L)0.63 (3.5 go cooker)1.0 (5.5 go cooker)1.0 (5.5 go cooker)1.0 (5.5 go cooker)1.8 (10 go cooker)
Maximum cooking capacity class*1ABBBD
Yearly power consumption (kWh/year)*248.583.18490.8142
Power consumption per rice cooking cycle (Wh)*2105*3156*3159*3185*3239*3
Power consumption per hour for keeping warm (Wh)*215.9*316.8*316.8*315.9*323.1*3
Size: Width × depth × height (approx.) cm25.7×33.2×20.528.2×36.6×21.929.0×35.1×22.025.1×30.2×21.627.5×32.9×25
Main unit weight (approx.) kg6.17.46.95.56.7
Menu settingsEco, White Rice (Rice Brand-Specific Cooking), 1 Go Cooking, Quick Cook, Mixed (White Rice, 1 Go, Barley, Mixed Grains, and Brown Rice), Porridge, Brown Rice, Barley Rice (Rolled Barley), Barley Rice (Sticky Barley), Mixed Grains, and SweetEco, White Rice (Rice Brand-Specific Cooking), 1 Go Cooking, Quick Cook, Mixed (White Rice, 1 Go, Barley, Mixed Grains, and Brown Rice), Porridge, Brown Rice, Barley Rice (Rolled Barley), Barley Rice (Sticky Barley), Mixed Grains, and SweetEco, White Rice (3 levels for cooking different textures), Small Amount Cooking, Quick Cook, Mixed, Scorched rice (White Rice/Mixed only), Porridge, Brown Rice, Barley Rice (Rolled Barley), Barley Rice (Sticky Barley), Mixed Grains, and SweetEco, White Rice (3 levels for cooking different textures), Small Amount Cooking, Quick Cook, Mixed, Scorched rice (White Rice/Mixed only), Porridge, Brown Rice, Barley Rice (Rolled Barley), Barley Rice (Sticky Barley), Mixed Grains, and SweetEco, White Rice (3 levels for cooking different textures), Small Amount Cooking, Quick Cook, Mixed, Scorched rice (White Rice/Mixed only), Porridge, Brown Rice, Barley Rice (Rolled Barley), Barley Rice (Sticky Barley), Mixed Grains, and Sweet
Color patternsEbony Black “KG”
Ivory White “WG”
Ebony Black “KG”
Ivory White “WG”
Ebony Black “KG”Matte Black “KM”
Matte White “WM”
Matte Black “KM”
Release dateJune 21, 2024June 21, 2024June 21, 2024June 21, 2024June 21, 2024

*For open-priced products, there are no suggested retail prices.
*1 Electromagnetic induction heating system (IH) … A: 0.54 L or more but less than 0.99 L, B: 0.99 L or more but less than 1.44 L.
*2 The figures are based on the measurement method for the specified equipment “electric rice cookers” defined in the Act on Rationalizing Energy Use. (Class names are also based on this law.)
*3 The energy consumption per rice cooking cycle and the energy consumption per hour for keeping warm are the values in the Eco setting. (This is the factory default setting.)
The colors in the product photos may differ slightly from the actual colors. Please be aware of this.

Controlling temperature, creating a brighter future.
Watch it now – 100th anniversary statement movie!

Cold? Warm? Just right?
Even a tiny temperature change can give our hearts comfort and strength.

From family gatherings to exploration of space,
a temperature change of a single degree can open our eyes to life more precious.
Tiger Corporation has been in business for 100 years in 2023.
Now, we are looking forward to the next 100 years.

100th anniversary statement movie img

100th anniversary statement movie
https://youtu.be/i4-2vw23TTA