Tiger’s First-Ever Entry in the Premium Blender Market. Inclined-Type Blender “TIGER EDGE” SLB-A100

2024-06-26

Tiger’s First-Ever Entry in the Premium Blender Market
The 45-degree incline has created a new standard.


The first* inclined blender from a Japanese manufacturer
“TIGER EDGE” SLB-A100
To be released on July 23, 2024

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Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, wil Tiger l enter the premium blender market for the first time ever with the launch of the first-ever inclined blender from a Japanese manufacturer*, “TIGER EDGE” SLB-A100, on Tuesday, July 23, 2024. In order to increase the cutting power of the blender, the blade assembly has been redesigned from scratch. Rather than the typical level surface, the blades of this product are mounted on a 45-degree incline. Thanks to the new 45-degree angle, the blender achieves a cutting power capable of crushing whole apples and avocados*, as well as a stirring power that can blend even kale and other leafy greens to a smooth consistency. This newly conceived technology will define a new standard in the mixer industry.

Key features of this product

  • Apples and avocados can also be blended whole*!
  • The triple vortexes ensure maximal mixing performance.
  • The time required for preparation work is dramatically reduced compared to conventional blenders.
  • Resulting blends have an unprecedentedly smooth mouth feel.

*As of June 26, 2024, based on our own research on mass-produced appliances (freestanding type) for home use made by Japanese domestic appliance manufacturers.
*To blend an apple, first remove the core and seeds. To blend an avocado, first cut it in half, remove the pit, and peel the skin.

Background to the development

We began development of this product by looking at the many existing blenders with blades mounted on a level surface and asking ourselves, “Is this really the best angle for mounting blender blades?” Approximately 3 years and 7 months after the start of development, we arrived at the new 45-degree angle for the blender after making numerous adjustments to the shape of the cup, the mounting angle of the blade, and the angles at which the blades curve. Over 127 prototypes were created and tested.

Because the blades are mounted at an angle, the product boasts immense cutting power, allowing it to crush even apples and avocados whole. It is also capable of blending store-bought ice* and frozen fruit, which many existing products are unable to do. The product also allows you to spend less time cutting ingredients in advance. This solves the issue of troublesome preparation work, which is a common problem for blender users, and brings out the flavor and nutrients.

In addition, the inclined design of the machine creates water vortexes that pull ingredients up and down. Because of this, kale and other leafy greens that are not easily broken down can be turned into a blend that is smooth to drink. The ease with which various ingredients can be placed directly into the cup brings comfort and leisure to daily life.

*The product cannot be used to crush ice only. Ice cubes larger than 3 cm will damage the product.

Product overview

This product is a inclined blender that has achieved cutting power, ultra-quick preparation, and the smoothest blends in Tiger history. As long as you remove the core, seeds, and any other inedible parts, you can blend the ingredients right away without having to prepare them in advance by cutting them into small pieces. Because there is no need to defrost frozen fruit or other items before blending, preparation time has been reduced dramatically compared to the time required for conventional blenders. In addition to the significantly reduced preparation time, this dishwasher-safe* product simplifies daily cleaning and is recommended for those looking to nourish themselves with plenty of nutrients even on busy mornings.

*Cup and cover only.

Product Overview

  • Product Name: Inclined-Type Blender “TIGER EDGE” SLB-A100
  • Capacity: 1000mL
  • Color: Onyx Black
  • Price: Open price*
  • Launch Date: July 23, 2024
  • Sales Channels:
    Electronics retail stores nationwide and online
    Tiger Online Store
    Official Tiger E-commerce Mall (to be launched incrementally)

*For open-priced products, there are no suggested retail prices.

[Product Features] Features enabled by the new 45-degree incline

Apples and avocados can also be blended* whole!

The inclined structure allows ingredients to hit the cutter effectively, resulting in high cutting power. This allows you to ingest whole ingredients without losing any of their nutritional content.

Comparison with conventional Tiger product
https://youtu.be/vWgUAIwtIoc

*To blend an apple, first remove the core and seeds.
*To blend an avocado, first cut it in half, remove the pit, and peel the skin.

Triple vortexes for maximal mixing performance

Three distinct vortexes swirl up and down the cup, causing the ingredients to flow toward the cutter.

Dramatically reduced preparation time compared to conventional blenders

“Preparation work example” Left: SLB-A100, Right: Our conventional product

Less preparation work is required to cut the ingredients into small pieces with a knife, and because it doesn’t matter which ingredients go in first, you can save time thinking about the order in which to blend the ingredients. It is designed to be easy to use continuously at the table every day.

An unprecedentedly smooth mouth feel

The amount of unblended material that fails to reach the blades is reduced, resulting in an impressively smooth blend.

Capable of blending frozen fruits and store-bought ice

Frozen fruits, which cannot be processed in some conventional blenders, can be blended directly without defrosting.

*The product cannot be used to crush ice only. Ice cubes must be smaller than 3 cm. Pieces of ice that are too large may damage the product.

Speed adjustable between 10 levels, enabling various types of blends

Adjusting the speed between ten levels enables various blends, from preparations that require the texture of the ingredients to be retained, to smoothies and other pureed blends.

A lightweight cup that’s easy to slide on and off

The lightweight cup made of Tritan (a type of plastic) slides on and off horizontally, making it easy on the hands and arms. The handle at the center is designed to be easy to hold, regardless of whether you’re left- or right-handed.

Cover detector and lock mechanism for safe use

The blender is designed not to start up when the cover is not correctly closed. The mixer is safe to use as it does not operate with the blades exposed.

Easy to clean

The cup and cover are dishwasher-safe. The design makes it easy to keep clean and maintain so that it can be used daily.

Low profile for easy placement and removal

This low-profile product features a reduced height and a cord reel, allowing you to store it away neatly. The cup is designed to slide toward you, so it can be placed anywhere.

Recipes

A total of over 160 recipes for blenders, food processors, and smart blenders are now available on the official Tiger website.

https://www.tiger-corporation.com/ja/jpn/feature/recipe/product/SLB-A/

Product Image

Product Page: https://www.tiger-corporation.com/ja/jpn/product/food-prep-appliances/slb-a/

Product Specifications

Product nameInclined-Type Blender “TIGER EDGE” SLB-A100
Product numberSLB-A100
Suggested retail priceOpen price*
Electric Rating410W
Rated TimeContinuous Working (Run for 4 minutes, stop for 2 minutes repeatedly)
Size W×D×H (Approximate value)17.1×35.2×33.2 (cm)
Weight (Approximate value)4.3kg
Rated Capacity1000mL
Color patternsOnyx Black “KO”
Release dateJuly 23, 2024

*For open-priced products, there are no suggested retail prices.
*Approximate value