The cumulative shipments of Tiger “炊きたて” rice cookers have exceeded 77.77 million units!
Half a century has passed since 1974. The oldest rice cooker brand “Takitate”
has been in business for more than half a century since its birth in 1974.
Cumulative shipments of rice cookers finally exceeded 77.77 million units!
Thank You Campaign will be accepted on official SNS from February 27, 2025 (Thursday).
Tiger Corporation (President: Yoshisato Kikuchi, Headquarters: Kadoma City, Osaka), a world leader in thermal control technology, is pleased to announce that the cumulative shipments of Tiger’s rice cookers “Taikitate” have exceeded 77.77 million units*1 since its birth in 1974. Since its first generation in 1974, all Tiger rice cookers have been named “Taikitate” with the wish that “delicious, freshly cooked rice can be enjoyed anytime.
We will continue to evolve “Takitate” in pursuit of ideal deliciousness so that it can contribute to the happy gatherings of our valued customers.
Outline：Thanks to your support, we have finally reached 77.77 million units! Thank You Campaign”
As a token of our gratitude to our customers for their patronage over the years, we have decided to launch a special campaign to give away rice that has been carefully selected and a rice cooker “Takitate”. The prizes are 77 cups*2 worth of “Date Masayume” rice, which is celebrating its 7th anniversary, and a JPV-S100 Pressure IH Jar Rice Cooker “Takitate”. 7 winners will be selected from each of X and Instagram! We hope you will take this opportunity to try the unique texture and sweetness of Tiger’s “Date Masayume” rice cooker and “Dateshatte” rice born in Miyagi, which has supported people’s diet since the Edo period as one of Japan’s leading rice-producing regions.
Campaign name: Tiger “Takitate” Thanks to Your Support, We Have Finally Reached 77.77 Million Units! Thank You Campaign
Campaign period: February 27, 2025 (Thu) – March 20, 2025 (Thu) 23:59
Prizes: One JPV-S100 Pressure IH Jar Rice Cooker “Takitate” & 77 cups of “Date Masayume” *2
Number of winners: 7 winners on each social networking service (X and Instagram)
How to enter: *Please check each campaign post for entry rules and details.
(1) Follow the official Tiger Corporation account
[X] @Tiger_PR_JPN https://X.com/Tiger_PR_JPN
[Instagram] @tiger_pr_jpn https://www.instagram.com/tiger_pr_jpn/
(2) Repost (for X) / Like (for Instagram) the target post of this campaign
*1 Period: Cumulative number of shipments (including electric rice cookers) from the launch of “Takitate” in 1970 to February 20, 2025, both domestically and internationally, based on in-house research
*2 We will deliver 12 kg, including the equivalent of 77Go (11.55 kg)
Reference Information | For Long-Term Use of Freshly Cooked Rice
10-year retention of performance parts for repair
In order to ensure that our customers can use their beloved home appliances for a long time, we hold on to performance parts for repair, which are parts necessary to maintain product functionality, for 10 years after the end of production, which is longer than the industry standard. This initiative was started in order to reduce the number of disappointed customers who say that they have to give up their favorite products because they cannot repair them due to a lack of spare parts in stock after the end of production. We hope to meet the expectations of our customers by expanding the options for not only “replacement” but also “repair” and “parts replacement.
*Some parts may not be supplied after less than 10 years depending on material procurement, equipment conditions, etc.
*Some repair parts may not be retained for 10 years.
*For other detailed conditions of 10-year retention, please refer to the following detailed page.
https://www.tiger-corporation.com/ja/jpn/about-us/after-service
Introduction of “TIGER FOREST” Tiger Corporation Membership Site
This is a membership site for Tiger Thermos aimed at improving customer satisfaction by providing information on product support and members-only promotions. Members can purchase consumables and separately sold products at special member prices. Please take this opportunity to become a member and register your products.
Click here to register for “TIGER FOREST”.
https://www.tiger-forest.com/reg/ (No registration fee and no annual fee)
Introduction of Official SNS
We are providing tips on how to cook delicious rice, rice cooker recipes, and other ways to enjoy “freshly cooked rice” even more.